By Kristen Nichols
The marijuana business has a lot to learn from Tesla.
Ever heard of Tesla? Of course you have, though you’ve never seen a TV commercial for their electric cars or seen a promotion from a local dealer.
That’s because Tesla used innovative showroom experiences to get people talking about their cars.
By focusing on showroom experiences and building personal connections with question-filled shoppers, the fledgling automaker became a household name with a years-long waitlist.
Tesla can thank George Blankenship, a retired marketing maven who led the carmaker’s retail strategy after creating the Apple Store concept and
Focus on marijuana’s future, not the future of your MJ company: Q&A with marketing guru George Blankenship is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs