By Omar Sacirbey
Marijuana businesses seeking to market their brands are often caught between restrictions that forbid them from using most mainstream advertising platforms and the financial constraints that young industries typically face.
That tough situation has pushed many marijuana businesses toward billboards as an advertising option.
Some firms say billboards are worth the expense, while others say such signage isn’t for everyone.
“It’s hard to calculate exactly what kind of returns we’re getting (on billboards), but the customer feedback we get says they are influential,” said Aaron Zeitland, a spokesman for Greenside Recreational, a marijuana